Diptyque X Sex and The City
This mock campaign merges the timeless luxury of Diptyque candles with the bold, cosmopolitan energy of Sex and the City, showcasing everything I’ve learned through my creative journey. Designed entirely by me using Adobe Photoshop, InDesign, Illustrator, and After Effects, the project includes custom candle mockups, label and box designs, and a print advertisement. Each fragrance draws inspiration from the characters and themes of the show, featuring notes like warm florals, rich amber, and crisp citrus to evoke elegance, vibrancy, and modernity. By aligning Diptyque’s sophistication with Sex and the City’s iconic spirit, I created a campaign that blends the allure of luxury with relatable storytelling to engage a younger, modern audience. Please see the creative brief below for additional insights into my process and fragrance concepts.
Candle Mockups
The candle mockups embody the personalities of each main character through scent. A consistent, minimal aesthetic allows each fragrance, from soft florals to crisp citrus and deeper notes, to tell its own story while maintaining a refined, cohesive sense of luxury.
Box Mockup
The box mockup extends the campaign’s storytelling through a clean, cohesive design. A minimal, hand-drawn skyline subtly references New York, grounding the collection in place while maintaining Diptyque’s refined aesthetic. The result is packaging that feels both timeless and narrative-driven, enhancing the overall brand experience.