Independent PR concept · Fall 2026 · Not affiliated with Crown Affair

Crown Affair has built a cult following around the idea of hair care as a ritual. I wanted to know which products the brand should pitch next, so I mapped all 25 of its core products by launch date and by the proof each one has earned: customer reviews, bestseller badges and Allure Best of Beauty awards. The map told a clear story. Just five products, all launched before 2025, hold 58% of all reviews, while the newest launches have barely been discovered. From there, I built a press plan with three story angles, a tiered media list and creator seeding, and designed The Slow Morning Salon, a private creator event where the invite is a sage green claw clip that guests bring as their ticket. My role covered research, data analysis, PR strategy, event concept, sketches and web design. Explore the full interactive report below.