NFL Tomorrow

A full academic year with Indiana University's team for the American Advertising Federation's National Student Advertising Competition (NSAC) — the national case competition that has paired more than 2,000 college students a year with a real corporate client since 1973. For 2025–26, that client was the NFL, and the brief was to help the league reach young audiences by unifying its existing community programs, including Inspire Change and Character Playbook, under one identity. Our research found the real problem: in interviews and surveys, people believed in what those programs could do — they just didn't know they existed. Team 806's answer was NFL Tomorrow, a campaign built around a customizable line, "For Your Tomorrow," that puts the audience, not the league, at the center of the message.