DeWALT
Concepted, written, and designed with a creative partner, this print campaign for the DeWALT 16-in-1 Multi-Tool makes the case that one compact tool can replace a cluttered, expensive toolbox. Headline: “You Can’t Predict Problems. But You Can Pocket Solutions.” The line reframes an everyday annoyance — not having the right tool on hand — into a simple promise: a full toolbox that fits in your pocket.
Idea Statement
Title: You can’t predict problems. But you can pocket solutions.
Idea Writeup: Life throws problems at you whether big or small, but not everyone is well equipped to deal with them. Tools are clunky, expensive, take up space, and are often difficult to use. With DeWALT 16-in-1 Multi Tool, the everyday person can be equipped with a full fledged, versatile toolbox that is simple enough to fit in your pocket. Our headline captures this idea that an average person can now ‘pocket solutions’ and be the one who gets it done.